This mentoring and supporting sales representatives brought measurable results for clients and is still a key part of the White Lake Consulting mission.
Then the Covid-19 pandemic hit and everything changed. Trips to the office were put on hold and remote call blocks became the norm. Then sales reps began moving away from the office and sales managers realized they could hire based on sales skills and not proximity to the office.
The launch of the Interactive Sales Playbooks marked
a turning point in sales strategy. Built to empower sales reps,
these playbooks offer a dynamic framework that helps teams quickly
adjust their approach based on real-time feedback, driving
deeper engagement and better results.
White Lake Consulting (WLC) was founded in 2018 by Bruce Milligan, a seasoned technology sales expert with over 40 years of experience selling to government clients. After a successful career at Autodesk, Bruce launched WLC to help tech companies improve their ability to sell to government agencies. The company is named after Whitehall, Michigan, where Bruce lived at the time. His goal was to pass on his extensive knowledge by creating tailored sales strategies, such as the Point Guard Selling System (PGSS), designed to help companies sell more effectively and streamline their sales efforts.
Since its founding, WLC has steadily grown, delivering proven results by helping clients boost their sales performance. Bruce’s decades of experience and his adaptable approach have led to consistent success for clients, making WLC a trusted partner for companies looking to break into or expand their presence in the government market. By offering straightforward tools and strategies, WLC helps businesses navigate the often-complex process of government sales, ensuring they achieve their sales goals with confidence and efficiency.
Learn more about how our Point Guard System can revolutionize your sales strategy.
White Lake Consulting pairs innovation with experience. With our PGSS product and dedicated consulting, we’re here to ensure your business thrives in a future full of opportunity.
Ready to see real results? Contact today for a personalized consultation.