Welcome to

White Lake


Want to try it out for “a spin?”  Click the link below to see how a sample interactive playbook works!

Interactive Sales Playbook “Test Drive”

Have you ever wondered?

How do I keep up with all the changes going on in my industry?
How do I quickly ramp up a new salesperson to become productive as quickly as possible?
How do I know the investment in sales training is being utilized?
How do I get my salespeople “on the same page”?
How do I extend sales messaging to the channel?



Technology companies face increasing challenges of of increasing sales.  This is White Lake Consulting’s “sweet spot”– find out why!


Are you in the Autodesk ecosystem and looking to find out what I have been up to since 2018?

Sales Organizations

The lessons learned in 40 years of sales can apply to any market!