How to Build a Strong Sales Pipeline and Avoid the ‘Phantom Pipeline’ Trap

We all lose deals at times. Yes, we should all bat 1.000, but nobody (and I mean nobody) has ever done it.  The best completion percentage in the NFL was Drew Brees at .744.  The highest batting average in baseball history was .440 (Hugh Duffy). I mean, the great Wayne Gretzky made just 17% of…