White Lake Consulting brings 4 decades of sales experience to help clients sell more effectively.
Led by Bruce Milligan, White Lake Consulting was formed in 2018 after 40 years of direct and channel experience. He had experienced first hand mediocre sales tools developed by marketing groups who have never had to pick up the phone and make outbound calls.
At White Lake Consulting, we specialize in revolutionizing sales strategies for all industries, ensuring businesses achieve unparalleled success through innovative approaches and strategic insights.
White Lake Consulting pioneers strategic sales methodologies that redefine market dynamics, empowering diverse industries to excel with refined sales acumen and innovative strategies.
The Point Guard Selling System (PGSS) is the result of this experience. It is a territory management system developed for sales teams by a salesperson. A key component of the PGSS is the Interactive Sales Playbook technology.
While Bruce’s experience is selling technology to government, PGSS can be implemented at any sales organization. White Lake Consulting has expanded to include other experienced salespeople who can support your mission!
Please contact Bruce if you would like to learn more!
Get to know the expert dedicated to your sales transformation.